Communications and Public Relations Officer
Job No:
TOB2025035
Location:
Bridgewater
About the Role
Reporting to the Deputy Chief Administrative Officer, the Communications and Public Relations Officer develops and implements communications strategies for the Town, creates content, manages media relations and ensures consistent branding and a positive public image. Communications shall be provided for Council and Town Operations, including the Bridgewater Police and Fire Services.
Click here to view the full job description.You have demonstrated experience with corporate communications and public relations ideally within the public sector. Your written and verbal communication skills are impeccable, and you understand how to communicate to diverse audiences using a variety of platforms and tools. You are comfortable with multiple mediums including on-line (social media, website) communications management as well as media relations and have graphic design skills that enable you to produce professional content. With your passion for high quality communication and public engagement, you are open and welcoming of diverse viewpoints, perspectives, and experiences.
Responsibilities:
Policy and Strategy Development
- Develops, implements, monitors, revises, and provides organizational leadership on communications strategy.
- Supports development of other organizational strategies and policies by acting as communications subject matter expert.
Marketing, Communications, and Media Relations
- Supports Elected Officials, the CAO and departments, with the development of campaigns, providing media planning and marketing communications writing as well as advice on the integration and timing of campaigns with other strategic communications.
- Manages Town of Bridgewater social media presence.
- Provides oversight to Town website, assisting with content.
- Provides design services to departments, including online and digital communications and printed materials as requested.
- Coordinates radio and print and electronic advertising.
- Serves as a point of contact with media outlets, responds to inquiries, organizes interviews and prepares press releases/conferences.
- Designs and drafts the content for the Town newsletter, The Bridge, through consultation with the Senior Leadership Team and Mayor/Deputy Mayor.
Key Qualifications
- Bachelor's degree in Communications, Public Relations, or another related field.
- Incident Command System training (ICS 300 preferred), or willingness to obtain the same.
- Minimum of three years previous experience in a marketing/communications/ public relations role is required.
- Previous experience with marketing/communications/public relations in a public-sector setting is preferred.
- Experience with media relations is an asset.
- Professional level communication skills (verbal and written).
- Skills in writing press releases.
- Digital communication and social media management.
- Graphic design and layout skills using creative software (Adobe suite, or other similar) is required.
- Familiar with audio/visual technology.
- Effective public speaking skills.
Terms and Conditions of Employment:
- This position operates out of Town Hall (60 Pleasant Street). Satellite work at other Town Facilities may be required.
- This is a non-union position.
- Regular hours are Monday-Friday 8:30-4:30. The incumbent shall work 35 hours per week.
- The incumbent will work additional hours as required to attend and support Council meetings with video and audio support and other communication requirements, for which overtime will be compensated in accordance with the Personnel Policy.
- Salary: $69,835- $89,811
- The position is eligible for the Town's generous and comprehensive benefits package which includes a defined benefit pension plan (PSSP).